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Black and Hispanic Newspaper Publishers Form National Advertising Task Force

Black and Hispanic Newspaper Publishers Form National Advertising Task Force

By TriceEdneyWire.com

 

 

 

The National Newspaper Publishers Association and the National Association of Hispanic Publishers have announced the formation of a National Advertising Task Force to educate marketers on the benefits and importance of the African American and Hispanic newspaper market. This is the first time the NNPA and NAHP have joined forces for such an effort.The two organizations will be joined in the effort by Refuel Agency, a nationally recognized firm in youth, military and multicultural marketing and media placement. The NNPA, the trade association of the more than 200 African American-owned community newspapers along with the NAHP, a non-partisan trade advocacy organization representing the nation’s leading Spanish language publications, have a combined total reach of over 43 million readers per week.The task force will be in charge of increasing awareness and advertising for member newspapers and will be meeting with major auto, financial and political advertisers in the coming months.